There's no overestimating the role company culture plays in business and, specifically, in marketing.
I begin by tuning-in to you, your company culture and your team dynamic.
As a business owner myself, I know your company is on your mind just about 24/7/365.
As a virtual member of your team, I take the long-tail strategic view versus the one-off "why don't we try this" approach.
You want to execute effectively on your strategy without breaking the bank.
Along with strategic marketing direction, you gain access to my network of content marketing specialists.
After I founded the first company to leverage game content as a marketing medium, the smartest thing I did was to boil my idea down to a single sentence: "Speak the Language of a New Generation". We went from start-up to market leader by focusing relentlessly on that single proposition and communicating it with content that matched. Over the last 25 years, I've helped companies from startups to the Fortune 500 in various business sectors define their message, create effective content around it and strategize its delivery for business results. Along the way, I've won awards, appeared in books, on Forbes.com, NYT.com and CBS-TV and spoken at marketing events globally, BUT...
More importantly for you, I'm an experienced marketing mentor, advisor and strategist with a network of content marketing specialists who partner with me on execution. My thinking, my experience, my partners...on your team.
Crafting a story that makes an emotional connection with people is an art. I started my career telling brand stories so I'm extra picky about the people I work with on this. I'll match you up with the expert who fits your culture and your audience best.
My first professional video camera weighed 35 pounds. Today my video partners shoot with whatever it takes to get the job done and meet the budget - XLRs, drones, even iPhones. More importantly, they are experienced video story tellers who specialize in the medium.
Clear, concise, effective communications are essential to getting customers emotionally connected to your brand story. Whatever your product is, we will connect you with a gifted writer who can't wait to bring your story to life.
Your "look" should say who you are in a glance. We'll connect you with a designer who "gets" you. Our design partners work in different styles from edgy to conservative to "out there". And, they take personal pride in every pixel they create.
Sometimes a bit of code is all that stands between you and your marketing execution. Or, you need serious ecommerce development and don't know where to start. I've been there, and unless you know your way around software, picking a coder is risky. The coders in my network are top drawer and will become your coders when you need them.
Our sister company, BrandGames, helps leading companies and their agencies leverage the power of games and simulations to connect and communicate. Promotional games, learning games, recruiting games, corporate responsibility games. If a business game is in your future, check out: www.brandgames.com
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