Approach

When I founded the first company to leverage game content as a communications medium (BrandGames), the smartest thing I did was to boil my idea down to a single sentence: "Speak the Language of a New Generation".  We went from start-up to market leader by focusing relentlessly on digital products and content that spoke to that single proposition.  Over the last 25 years, I've helped companies from startups to the Fortune 500 in various business sectors define their value proposition and develop digital products and content around it to drive business results.  Along the way, I've won awards, appeared in books, on Forbes.com, NYT.com and CBS-TV and spoken at marketing events globally...

BUT...

More importantly for you, I'm an experienced executor with a passion for digital product design and development.  

Sometimes a bit of code is all that stands between you and a killer business.  My first software execution was for Samsung in 1995.  Now, with AI and machine learning we can serve up personalized experiences like never before.  My global network of experienced developers on all platforms are at your disposal.

Your "look" should say who you are in a glance.  Iconic visual products like Twitter, YouTube and Google have built empires around immediately recognizable visual identities.  Looks matter.

Crafting a story that makes an emotional connection with people is an art.  I started my career telling brand stories so I'm extra picky about crafting content customers and your people can believe in.   The content in your app must be first class to get the kind of engagement you need to succeed.

My first professional video camera weighed 35 pounds. Today, expert video storytellers video shoot with whatever it takes to get the job done and meet the budget - XLRs, drones, GoPros even iPhones.  Our creators will bring your product and story to life with video that draws people in.

Writing is not the "lost art" everyone says it is.  Clear, concise, effective written communications are essential to getting customers emotionally connected to your product and brand story.  I actually get excited by a good bit of copy - seriously.