There's no overestimating the role company culture plays in business and, specifically, in telling your story.
We begin by tuning-in to you, your company culture and your team dynamic.
Trends come and go - strategy builds businesses.
We take the long-tail strategic view to content versus the one-off "why don't we try this" approach.
You want to execute effectively on your strategy without breaking the bank.
The key to a successful content strategy is - sustainability.
When I founded the first company to leverage game content as a communications medium (BrandGames), the smartest thing I did was to boil my idea down to a single sentence: "Speak the Language of a New Generation". We went from start-up to market leader by focusing relentlessly on that single proposition and communicating it with one voice. Over the last 25 years, I've helped companies from startups to the Fortune 500 in various business sectors define their message, create effective content around it and strategized its delivery for business results. Along the way, I've won awards, appeared in books, on Forbes.com, NYT.com and CBS-TV and spoken at marketing events globally,
More importantly for you, I'm an experienced marketing strategist with a passion for effective communications.
Crafting a story that makes an emotional connection with people is an art. I started my career telling brand stories so I'm extra picky about crafting a story that customers and your people can believe in.
My first professional video camera weighed 35 pounds. Today, expert video storytellers video shoot with whatever it takes to get the job done and meet the budget - XLRs, drones, GoPros even iPhones. Bring your story to life with video that draws people in.
Writing is not the "lost art" everyone says it is. Clear, concise, effective written communications are essential to getting customers emotionally connected to your brand story. I actually get excited by a good bit of copy - seriously.
Your "look" should say who you are in a glance. Iconic visual brands like JetBlue, Nike & Apple have built empires around immediately recognizable visual identities. Looks matter.
Sometimes a bit of code is all that stands between you and a killer marketing execution and customer experience. My first marketing software execution was for Samsung in 1995. Now, with AI and machine learning we can serve up personalized experiences like never before. The future is now.
Our sister company, BrandGames, helps leading companies and their agencies leverage the power of games and simulations to connect and communicate. Promotional games, learning games, recruiting games, corporate responsibility games. If a business game is in your future, check out: www.brandgames.com
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