Imagine you're at a party and the guests are all talking to you at once - and changing the subject every 10 seconds. Now leave the party and try to remember what any of them said.
Your focused, relevant and engaging brand story will pay for itself .
Underneath all the business noise, every company has a story. Boiling your story down to a single differentiated and relevant message will get people's attention and make them remember you. We've been helping clients identify, focus and tell brand stories that resonate over 25 years. It's the first step in making your audience want to connect and do business with you.
Sometimes at a party, what people are saying is overshadowed by how they are saying it. Too loud, too soft, tech-talk. You miss the message because their tone of voice isn't working.
Your brand voice is the tone you use to tell your story.
If your brand were a person, what kind of personality would it have? Funny? Serious? Casual?
What kind of words would it use? Technical? Aspirational? Educational? Your brand voice needs to reflect who you are, what you stand for and how you want your audience to perceive you.
A wedding party and a wake have very different "rules of engagement". What works at one doesn't work at the other.
Think before you speak.
Social media, video, websites, virtual reality, blogs and even email each have their own "rules". And, your audience expects you to know them. Your communications strategy is your game plan for telling your story using media the way your audience consumes it. Our focus is on helping you design a well-thought-out plan before you start committing resources to execution.
The conversations you remember after leaving a party are generally the ones that interested or entertained you.
Telling your story with relevant, engaging content creates a lasting emotional and business connection.
Once your brand story and your strategy are dialed in, you need to create consistent, ongoing content that's compelling and relevant to your audience. It needs to cut through the competitive clutter and be tailored for each media platform you will use. Along with my guidance on your content strategy and creative, you can access my global network of content creators who do this well.
The customer experience is where the rubber meets the road. Research shows that people will tell 23 friends about a bad one. It's that important.
All the marketing in the world won't work if your customer experience doesn't satisfy.
Your strategy for telling your story across digital media with compelling content is what brings customers to you. It's essential that the end-to-end experience they have when they arrive lives up to the expectations you create with your marketing. We approach this from the customer's point-of-view and you may be surprised at the things you learn in the process.
Marketing used to be about pushing out. Today it's about pulling in. Attracting customers with content - not chasing them with ads. It's what we do.
With a clear and engaging story, and a strategically designed media plan, you're ready to create a digital footprint that will surround your audience.
Digital is more than just the "great email lists" you get offers for all the time. It's about creating a 360˚digital footprint with video, design, web, social & blogs. You don't need a marketing services army to do this right - just smart strategic guidance and a few marketing services experts with the right digital skills who are ready when you need them. My network of partners includes experts for all sized budgets.
Tapping into customer stories.
Start-up launch video